Yami-kawaii

“Yami Kawaii” is subculture of fashion and design. On the surface it’s your average cute, girly style with some twisted humor. But deep down it’s a heavy beast and the cloths are often disturbing with blood, pills and "hang-symbols".  It also uses the sweet pastel colors and accessories that define Japanese street style. But what’s different about this style is underneath all that kawaii is a hidden message.

Yami-Kawaii reflects the style of depressed people and puts focus on metal health issues. Yami kawaii meaning Dark Cute. As to being known as cute but dark/suicidal. It is a relatively new sublevel of harajiku in Japan.